This CRM comparison chart puts 24+ platforms side by side on the 12 features that matter most to small businesses: pricing model, pipeline management, email marketing, invoicing, SMS, lead scoring, automation, free plan, setup time, per-user fees, mobile app and best-for use case. Updated for 2026. One chart to end the search.
24 CRMs. 11 columns. Zero fluff. Scroll right on mobile to see every column.
| CRM | Price | Per-User | Pipeline | Email Mktg | Invoicing | SMS | Lead Score | Automation | Free Plan | Best For |
|---|---|---|---|---|---|---|---|---|---|---|
| Juicy Goosey | Flat rate | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | All-in-one |
| HubSpot | $20-150/user | Yes | Yes | Tiered | No | $890+/mo | Pro only | Tiered | Limited | Inbound marketing |
| Salesforce | $25-500/user | Yes | Yes | Separate | No | No | Yes | Yes | No | Enterprise |
| Pipedrive | $14-99/user | Yes | Excellent | Add-on | No | No | Add-on | Yes | No | Pipeline purists |
| Zoho CRM | $14-52/user | Yes | Yes | Separate app | Separate | No | Yes | Yes | 3 users | Ecosystem fans |
| Freshsales | $9-69/user | Yes | Yes | Yes | No | No | Yes | Yes | Basic | AI features |
| GoHighLevel | $97-497/mo | Flat (high) | Yes | Yes | Basic | Yes+ | No | Yes | No | Agency white-label |
| ActiveCampaign | $29-149/mo | Contact-based | Basic | Excellent | No | Add-on | Yes | Excellent | No | Email automation |
| Close | $49-139/user | Yes | Yes | Sequences | No | No | No | Yes | No | Inside sales calling |
| Copper | $25-129/user | Yes | Yes | No | No | No | No | Yes | No | Google Workspace |
| Less Annoying | $15/user | Yes | Basic | No | No | No | No | No | No | Simplicity |
| Capsule | $18-72/user | Yes | Yes | Add-on | No | No | No | No | 250 contacts | Lightweight |
| HoneyBook | $19-79/mo | Flat | Basic | No | Yes | No | No | Basic | No | Creative proposals |
| Dubsado | $20-40/mo | Flat | Basic | No | Yes | No | No | Complex | No | DIY creatives |
| Keap | $249+/mo | Contact-based | Yes | Yes | Yes | Yes | Yes | Yes | No | All-in-one (pricey) |
| Mailchimp | $13-350/mo | Contact-based | No | Excellent | No | Add-on | No | Marketing | Limited | Email marketing |
| Monday Sales CRM | $12-28/user | Yes (3 min) | Yes | No | No | No | No | Recipe | No | Monday ecosystem |
| ServiceTitan | $300-500+/mo | Flat (high) | Basic | No | Yes | No | No | Basic | No | Enterprise home svc |
| Jobber | $39-169/mo | Tiered | Basic | No | Yes | No | No | Basic | No | Field scheduling |
| Thryv | $228-533/mo | Contract | Basic | Yes | Yes | No | No | Basic | No | Local business |
| Insightly | $29-99/user | Yes | Yes | Separate | No | No | Yes | Yes | 2 users | Project + CRM |
| Salesmate | $23-63/user | Yes | Yes | Yes | No | Yes | Yes | Yes | No | Sales teams |
| Nutshell | $16-67/user | Yes | Yes | Yes | No | Add-on | No | Yes | No | Simple + email |
| Follow Up Boss | $58-139/user | Yes | Yes | No | No | Yes | Yes | Yes | No | Real estate |
Data accurate as of April 2026. Pricing may vary by region and plan tier. "Per-User" column indicates whether the CRM charges extra for each additional team member.
Flat rate means you pay one price regardless of how many people use the CRM. Add your whole team without watching costs climb. Per-user pricing punishes growth. If you have 5 team members at $50/user you are paying $250/month before you send a single email. Flat rate keeps things predictable. (See free CRM options)
Per-user pricing looks cheap at first. $14/user sounds fine until you multiply it by your team size and 12 months. A 10-person team on a $25/user plan is $3,000/year just for seats. That does not include add-ons or upgrades. Always calculate the annual cost for your full team before you commit.
Green means the feature ships with the plan. Amber means you pay extra or need a separate product. Red means it is not available at all. "Add-on" usually means $10-50 extra per month per feature. A CRM with five add-ons can double your bill fast. Look for green across the board if you want real value.
Per-user pricing looks cheap on the pricing page. It stops looking cheap when you multiply it by your team and add 12 months. This table shows what you will actually pay for a 5-person team on each CRM's mid-tier plan.
| CRM | Per Seat | 5 Users/Mo | Annual Cost | Add-Ons | True Annual |
|---|---|---|---|---|---|
| Juicy Goosey | Flat | $49 | $588 | $0 | $588 |
| HubSpot Starter | $20/user | $100 | $1,200 | +$800 marketing | $10,800+ |
| Salesforce Pro | $80/user | $400 | $4,800 | +$150 Pardot | $6,600+ |
| Pipedrive Pro | $49/user | $245 | $2,940 | +$33 email | $3,336+ |
| Zoho Professional | $23/user | $115 | $1,380 | +$50 Campaigns | $1,980+ |
| Freshsales Pro | $39/user | $195 | $2,340 | $0 (no invoicing) | $2,340 |
| GoHighLevel | Flat | $297 | $3,564 | $0 | $3,564 |
| Keap | Contact-based | $249+ | $2,988 | $0 | $2,988+ |
Add-on costs are monthly estimates for email marketing or marketing automation where the CRM does not include them. Actual costs vary by contact volume and feature tier. "True Annual" includes both seat costs and typical add-ons for a complete CRM setup.
The price on a CRM pricing page is the starting line, not the finish line. Per-user CRMs punish you for growing your team. Add-on CRMs punish you for needing features that should be standard. And "free forever" CRMs punish you with limitations until you upgrade into their expensive tiers.
The real question is not "what does this CRM cost per user?" It is "what will this CRM cost my business in 12 months with all the features I actually need and all the people who need access?" When you calculate that number, flat-rate CRMs with everything included look a lot different than $14/user CRMs with five add-ons.
That is why we built Juicy Goosey with flat-rate pricing and zero add-ons. One price. Every feature. Every user. The juice stays the same no matter how much your team grows. (See our full pricing comparison)
Forget feature lists for a minute. The right CRM depends on three things that have nothing to do with the comparison table above.
If it is just you then per-user pricing is fine. But the moment a second person needs access you are doubling your bill. And when you hire your third sales rep or bring on an admin assistant you are tripling it. Think about where your team will be in 12 months, not where it is today.
If growth is the plan, flat-rate pricing protects your budget. If you are staying solo, pick the cheapest per-user plan that covers your features.
Count the tools you pay for separately right now. Email marketing ($20-100/mo), invoicing ($15-50/mo), SMS ($10-30/mo), scheduling ($10-20/mo). If you can consolidate three of those into one CRM you save $50-200/month before you even look at the CRM price tag.
A $49/month all-in-one CRM that replaces Mailchimp, FreshBooks and Calendly saves you money. A $14/user CRM that requires all three as add-ons costs you more. (Build vs buy analysis)
Some CRMs take weeks to configure. Salesforce requires a certified admin to set up properly. HubSpot needs onboarding calls. Others are ready in 10 minutes. If you need to start managing deals this week, setup time matters more than having 500 customization options you will never touch.
Pick a CRM you can set up in a day and start using immediately. You can always switch later but you cannot get back the leads you lose while configuring a complex system. (90-day CRM setup guide)
Best All-in-One
The only CRM on this chart with all 12 features included at a flat rate. Pipeline, email marketing, invoicing, SMS, lead scoring and automation in one place. No per-user fees. No add-on surprises. Set up in 10 minutes and start selling.
Try it free →Best for Enterprise
If you have 50+ reps, a dedicated admin and a six-figure software budget, Salesforce is hard to beat. Infinitely customizable. Massive app ecosystem. Just know the real cost is 3-5x the license fee once you factor in implementation and maintenance.
See the full comparison →Best Pipeline-Only
Pipedrive does one thing well: visual pipeline management. If all you need is a deal tracker and you are fine bolting on separate tools for email, invoicing and SMS then Pipedrive is solid. Just watch the per-user and add-on costs stack up.
See the full comparison →Best Email Automation
ActiveCampaign has the most powerful email automation builder on this list. If email sequences are your bread and butter and you do not need invoicing or SMS then ActiveCampaign delivers. CRM features are basic but the marketing engine is top tier.
See the full comparison →Best for Home Services
Jobber handles field scheduling and dispatch. Juicy Goosey handles the CRM, invoicing, email and SMS. Together they cover everything a home service business needs without paying ServiceTitan's $300-500/month price tag.
See the full comparison →We wrote a full head-to-head breakdown for every CRM on this chart and then some. Pick any competitor below and see exactly how it stacks up against Juicy Goosey.
HubSpot
Compare →
Salesforce
Compare →
Pipedrive
Compare →
Zoho CRM
Compare →
Freshsales
Compare →
GoHighLevel
Compare →
ActiveCampaign
Compare →
Close
Compare →
Copper
Compare →
Capsule
Compare →
HoneyBook
Compare →
Dubsado
Compare →
Mailchimp
Compare →
Monday Sales CRM
Compare →
ServiceTitan
Compare →
Jobber
Compare →
Thryv
Compare →
Insightly
Compare →
Agile CRM
Compare →
Bitrix24
Compare →
Folk
Compare →
Nutshell
Compare →
Attio
Compare →
Really Simple Systems
Compare →
Salesflare
Compare →
PandaDoc
Compare →
vCita
Compare →
Brevo
Compare →
Klaviyo
Compare →
Zendesk Sell
Compare →
Notion CRM
Compare →
Lofty
Compare →
Salesmate
Compare →
Teamwork
Compare →
Kartra
Compare →
Ontraport
Compare →
Flowlu
Compare →
Apptivo
Compare →
SugarCRM
Compare →
Square
Compare →
Wix CRM
Compare →
Kommo
Compare →
Workbooks
Compare →
Creatio
Compare →
Drip
Compare →
Salesforce Essentials
Compare →
You have seen the chart. You know who wins. Flat-rate pricing, every feature included, 10-minute setup. One chart to end the search.
Start 14-Day Free Trial