Set Up Once, Nurture Forever
Email sequences are automated series of emails sent on a schedule after a trigger event like a form submission, pipeline stage change or time delay. Unlike one-off campaigns, sequences nurture leads over days or weeks without manual sending. Juicy Goosey CRM includes a visual sequence builder that lets you create drip campaigns in minutes.
5 Sequences Every Business Should Have
| Sequence Type | Trigger | Emails | Timing | Goal |
|---|---|---|---|---|
| Welcome | New signup | 5 emails | Day 0, 1, 3, 5, 7 | Onboard and educate |
| Lead Nurture | Form fill | 4 emails | Day 1, 3, 7, 14 | Move to sales conversation |
| Post-Purchase | Deal won | 3 emails | Day 1, 7, 30 | Satisfaction + review request |
| Re-engagement | 60 days inactive | 3 emails | Day 0, 3, 7 | Win back dormant contacts |
| Quote Follow-Up | Proposal sent | 3 emails | Day 1, 3, 7 | Close the deal |
Welcome Sequence
First impressions matter. A 5-email welcome series introduces your brand, sets expectations and gets new signups engaged before they forget who you are. Starts the second they join.
Lead Nurture Sequence
Someone filled out a form but isn't ready to buy. Send them helpful content over 2 weeks. By email 4, they either book a call or you know they're not a fit. No manual chasing required.
Post-Purchase Sequence
The deal closed but the relationship didn't end. Check in after day 1, ask for feedback at day 7 and request a review at day 30. Turns buyers into repeat customers and referral sources.
Re-engagement Sequence
Contacts go quiet. After 60 days of silence, trigger a 3-email sequence that says "hey, we're still here." Win back dormant leads before they forget you exist. Costs nothing to try.
Quote Follow-Up Sequence
You sent a proposal. Now what? Instead of wondering if they got it, automate 3 follow-ups over a week. Gentle nudges that keep the deal alive without you having to remember to check in.
Sequences vs Campaigns: What's the Difference?
Campaigns = One Message, One Time
An email campaign is a single blast. You write one email, pick a list and hit send. Everyone gets the same message at the same time. Good for announcements, newsletters and promotions.
- > Sent manually on a specific date
- > One email to many contacts at once
- > Best for time-sensitive content
Sequences = Multiple Messages, Automated
An email sequence runs on autopilot. You set a trigger, write a series of emails and define the timing. Each contact enters the sequence individually and gets emails based on when they triggered it.
- > Triggered automatically by an event
- > Multiple emails spaced over days or weeks
- > Best for nurturing and follow-ups
Most businesses need both. Juicy Goosey CRM handles campaigns and sequences in the same dashboard. No extra tools. Already using our built-in email marketing? Sequences are the next level.
The Numbers Behind Drip Campaigns
320%
More Revenue
Email sequences generate 320% more revenue than single emails (Campaign Monitor)
80%
Higher Open Rates
Drip campaigns have 80% higher open rates than single sends
47%
Larger Purchases
Nurtured leads make 47% larger purchases than non-nurtured (Annuitas)
10%
Revenue in 6-9 Months
Companies that automate lead nurturing see 10% more revenue in 6-9 months (Gartner)
How to Build a Sequence in Juicy Goosey
1
Choose Your Trigger
Pick what starts the sequence. A form submission, a pipeline stage change, a time delay or a custom event. The trigger decides who enters the sequence and when.
2
Write Your Emails
Draft each email in the visual editor. Use merge fields for names and custom data. Keep it short and personal. Nobody reads a 10-paragraph automated email.
3
Set Your Timing
Decide when each email goes out. Day 1, day 3, day 7 -- whatever fits. Space them far enough apart to stay helpful but close enough to stay top of mind.
4
Activate
Flip it on. From here, every contact who hits your trigger enters the sequence automatically. You built it once. It runs forever. Go focus on something else.
7 Email Sequences Every Business Should Have
You do not need 50 sequences. You need 7 that run your business on autopilot. Build these first and add more later as you grow.
| Sequence | Trigger | Emails | Timing | Expected Result |
|---|---|---|---|---|
| New lead welcome | Form submission or new contact | 3 emails | Immediate, Day 2, Day 5 | 40-60% open rate, sets expectations |
| Proposal follow-up | Proposal sent stage | 3 emails | Day 3, Day 7, Day 14 | 25-35% more proposals closed |
| Post-purchase onboarding | Deal marked Won | 4-5 emails | Day 0, 3, 7, 14, 30 | Faster activation, fewer support tickets |
| Review request | Project complete or service delivered | 2 emails | Day 3, Day 10 | 3-5x more Google reviews |
| Re-engagement | No activity in 30-60 days | 3 emails | Day 0, 7, 14 | 15-25% reactivation rate |
| Referral ask | 90 days after first purchase | 2 emails | Day 90, Day 97 | Referral leads at 3-5x conversion rate |
| Lost deal win-back | Deal marked Lost + 60 days | 2 emails | Day 60, Day 90 | 8-15% of lost deals reopened |
Build one sequence per week. In 7 weeks your entire customer lifecycle runs on autopilot. Each sequence takes 15-30 minutes to create. The time investment pays back within the first month as deals close, reviews come in and lapsed clients return.
FAQ
Set It Up Once. Let It Sell For You.
Build your first email sequence in minutes. Juicy Goosey CRM handles the follow-ups so you don't have to.
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