Set Up Once, Nurture Forever

Email sequences are automated series of emails sent on a schedule after a trigger event like a form submission, pipeline stage change or time delay. Unlike one-off campaigns, sequences nurture leads over days or weeks without manual sending. Juicy Goosey CRM includes a visual sequence builder that lets you create drip campaigns in minutes.

5 Sequences Every Business Should Have

Sequence TypeTriggerEmailsTimingGoal
WelcomeNew signup5 emailsDay 0, 1, 3, 5, 7Onboard and educate
Lead NurtureForm fill4 emailsDay 1, 3, 7, 14Move to sales conversation
Post-PurchaseDeal won3 emailsDay 1, 7, 30Satisfaction + review request
Re-engagement60 days inactive3 emailsDay 0, 3, 7Win back dormant contacts
Quote Follow-UpProposal sent3 emailsDay 1, 3, 7Close the deal

Welcome Sequence

First impressions matter. A 5-email welcome series introduces your brand, sets expectations and gets new signups engaged before they forget who you are. Starts the second they join.

Lead Nurture Sequence

Someone filled out a form but isn't ready to buy. Send them helpful content over 2 weeks. By email 4, they either book a call or you know they're not a fit. No manual chasing required.

Post-Purchase Sequence

The deal closed but the relationship didn't end. Check in after day 1, ask for feedback at day 7 and request a review at day 30. Turns buyers into repeat customers and referral sources.

Re-engagement Sequence

Contacts go quiet. After 60 days of silence, trigger a 3-email sequence that says "hey, we're still here." Win back dormant leads before they forget you exist. Costs nothing to try.

Quote Follow-Up Sequence

You sent a proposal. Now what? Instead of wondering if they got it, automate 3 follow-ups over a week. Gentle nudges that keep the deal alive without you having to remember to check in.

Sequences vs Campaigns: What's the Difference?

Campaigns = One Message, One Time

An email campaign is a single blast. You write one email, pick a list and hit send. Everyone gets the same message at the same time. Good for announcements, newsletters and promotions.

  • > Sent manually on a specific date
  • > One email to many contacts at once
  • > Best for time-sensitive content

Sequences = Multiple Messages, Automated

An email sequence runs on autopilot. You set a trigger, write a series of emails and define the timing. Each contact enters the sequence individually and gets emails based on when they triggered it.

  • > Triggered automatically by an event
  • > Multiple emails spaced over days or weeks
  • > Best for nurturing and follow-ups

Most businesses need both. Juicy Goosey CRM handles campaigns and sequences in the same dashboard. No extra tools. Already using our built-in email marketing? Sequences are the next level.

The Numbers Behind Drip Campaigns

320%

More Revenue

Email sequences generate 320% more revenue than single emails (Campaign Monitor)

80%

Higher Open Rates

Drip campaigns have 80% higher open rates than single sends

47%

Larger Purchases

Nurtured leads make 47% larger purchases than non-nurtured (Annuitas)

10%

Revenue in 6-9 Months

Companies that automate lead nurturing see 10% more revenue in 6-9 months (Gartner)

How to Build a Sequence in Juicy Goosey

1

Choose Your Trigger

Pick what starts the sequence. A form submission, a pipeline stage change, a time delay or a custom event. The trigger decides who enters the sequence and when.

2

Write Your Emails

Draft each email in the visual editor. Use merge fields for names and custom data. Keep it short and personal. Nobody reads a 10-paragraph automated email.

3

Set Your Timing

Decide when each email goes out. Day 1, day 3, day 7 -- whatever fits. Space them far enough apart to stay helpful but close enough to stay top of mind.

4

Activate

Flip it on. From here, every contact who hits your trigger enters the sequence automatically. You built it once. It runs forever. Go focus on something else.

7 Email Sequences Every Business Should Have

You do not need 50 sequences. You need 7 that run your business on autopilot. Build these first and add more later as you grow.

SequenceTriggerEmailsTimingExpected Result
New lead welcomeForm submission or new contact3 emailsImmediate, Day 2, Day 540-60% open rate, sets expectations
Proposal follow-upProposal sent stage3 emailsDay 3, Day 7, Day 1425-35% more proposals closed
Post-purchase onboardingDeal marked Won4-5 emailsDay 0, 3, 7, 14, 30Faster activation, fewer support tickets
Review requestProject complete or service delivered2 emailsDay 3, Day 103-5x more Google reviews
Re-engagementNo activity in 30-60 days3 emailsDay 0, 7, 1415-25% reactivation rate
Referral ask90 days after first purchase2 emailsDay 90, Day 97Referral leads at 3-5x conversion rate
Lost deal win-backDeal marked Lost + 60 days2 emailsDay 60, Day 908-15% of lost deals reopened

Build one sequence per week. In 7 weeks your entire customer lifecycle runs on autopilot. Each sequence takes 15-30 minutes to create. The time investment pays back within the first month as deals close, reviews come in and lapsed clients return.

FAQ

Set It Up Once. Let It Sell For You.

Build your first email sequence in minutes. Juicy Goosey CRM handles the follow-ups so you don't have to.

Start 14-Day Free Trial
14 days, no credit card