Lead Scoring: Let Juicy Goosey Tell You Who's Ready to Buy
Lead scoring assigns numerical points to each contact based on their behavior, demographics and engagement level. Higher scores indicate stronger purchase intent. Juicy Goosey CRM scores leads automatically using customizable rules so sales teams focus on hot prospects and stop wasting time on contacts who aren't ready to buy.
New to lead scoring? Read our Lead scoring guide for the full breakdown.
How Lead Scoring Works in Juicy Goosey
Behavioral Scoring (What They Do)
Every action a lead takes tells you something. Opening an email is curiosity. Clicking a link is interest. Visiting your pricing page is intent. Juicy Goosey tracks all of it and adds points automatically. You don't lift a finger -- the CRM watches and scores in real time.
Demographic Scoring (Who They Are)
Not all leads are created equal. A CEO at a 20-person company is worth more attention than an intern researching for a school project. Demographic scoring adds points based on job title, company size, industry and location. The right person gets the right score before they even do anything.
Score Decay (When They Go Quiet)
A lead who was hot six months ago but hasn't opened an email since? Not hot anymore. Score decay automatically subtracts points when contacts go inactive. This keeps your pipeline honest and prevents stale leads from clogging your sales team's priority list.
Set Up Your Scoring Rules
| Action | Points | Why |
|---|---|---|
| Opens email | +5 | Shows interest |
| Clicks link in email | +10 | Active engagement |
| Visits pricing page | +20 | High purchase intent |
| Fills out form | +25 | Direct action |
| No activity 30 days | -15 | Score decay |
| Job title: Owner/CEO | +15 | Decision maker |
| Team size: 5+ | +10 | Higher contract value |
These are defaults. Every rule is customizable. Add your own actions, change the point values and build a scoring model that matches how your business actually sells.
Pick Your Actions
Choose which behaviors matter to your business. Email opens, page visits, form fills, link clicks -- pick what signals real interest and ignore the noise. You decide what counts.
Assign Your Points
Not all actions are equal. A pricing page visit means more than an email open. Set the point value for each action based on how strongly it predicts a sale. Higher stakes = higher points.
Set Your Thresholds
Define the score ranges that separate cold from warm from hot. When a lead crosses a threshold the CRM takes action automatically. No manual checking. No leads falling through cracks.
What Happens When a Lead Gets Hot
0 -- 30
Nurture sequence. Drip emails. Educational content. Keep them warm until they're ready.
31 -- 60
Personal follow-up. A real human reaches out with something specific. They're paying attention.
61+
Call within 24 hours. This person is ready to buy. Don't make them wait.
Automatic Notifications
When a lead hits your hot threshold the CRM pings your sales rep instantly. Email alert, in-app notification, or both. No checking dashboards. The system tells you when it's go time.
Pipeline Stage Changes
Score crosses a threshold? The deal moves to the next pipeline stage automatically. Cold leads sit in nurture. Warm leads move to qualification. Hot leads land in your sales rep's immediate queue.
Triggered Follow-Up Sequences
Different scores trigger different outreach. Cold leads get drip campaigns. Warm leads get a personal email. Hot leads get a phone call and a meeting link. All automatic. All based on the score.
Lead Scoring vs Gut Feeling
The Gut Feeling Approach
- > Sales reps pick favorites based on "vibes"
- > Hot leads sit untouched because nobody noticed them
- > Hours wasted on leads who were never going to buy
- > No consistency between team members
- > Can't explain why some leads convert and others don't
The Lead Scoring Approach
- > Every lead is ranked by the same objective criteria
- > Hot leads trigger instant alerts -- nobody misses them
- > Sales time goes to contacts with real purchase intent
- > Consistent process across the entire team
- > Data shows exactly which signals predict a close
Gut feeling works until you have more than 20 leads in your pipeline. After that you're guessing. Lead scoring replaces guessing with math. The juice is in the data -- not the hunches.
FAQ
Stop Guessing. Start Scoring.
Half your leads are tire-kickers. The other half are ready to buy. Let Juicy Goosey tell you which is which. Try it free.
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